The main challenge was modernizing the Montreal Golf Club’s brand without losing the elegance and sophistication that define it. The existing branding needed a refresh to stay relevant and appealing to both long-standing members and potential new ones, while maintaining the timeless qualities associated with the sport of golf.
The New branding has successfully revitalized the Montreal Golf Club’s identity, making it more appealing to a wider audience while honoring its legacy. The new brand identity has been well-received, leading to increased interest from potential members and renewed pride among existing members. The refreshed look now accurately reflects the Montreal Golf Club’s status as a premier golf club.
Brand support refers to the various ways in which a company or organization supports and promotes its brand. Effective brand support helps to build awareness, trust, and loyalty among the brand's target audience. It can also help to differentiate the brand from its competitors and to establish a strong brand identity.
