The primary challenge was designing a brand and user experience that would communicate Boro’s dedication to providing a stress-free and efficient banking experience. The existing design needed to be modernized to better align with their vision and to improve the overall usability of their digital platforms.
The Branding & UI/UX redesign have successfully positioned Boro as a modern and user-centric bank. The new identity and digital experience have been well-received, leading to increased user engagement and satisfaction. Customers now enjoy a more intuitive and stress-free banking experience, aligning perfectly with Boro’s mission of simplifying financial management.
Brand support refers to the various ways in which a company or organization supports and promotes its brand. Effective brand support helps to build awareness, trust, and loyalty among the brand's target audience. It can also help to differentiate the brand from its competitors and to establish a strong brand identity.
